Sometimes we’ll start with statistics. A good example is Twitter. It isn’t just for kids because of kids that are 12-to-17 years old, only 11% are on Twitter. Another stat is that the fastest growing segment on Facebook is females age 55-plus, and the reason is they want to engage with their sons and daughters and also their grandkids. Facebook has more photos than all the other photo sharing sites combined: Snapfish, Flicker, and Photobucket. Going back to the video, when I pull up the stats for the 500,000 people that have viewed that video the most people are ages 45-to-55, both male and female.
SocialNomics
