Lynx and Axe Angels will fall campaign. Good use of interactive channels. Click on the image to check out this blog post from the inspirationroom.
* On day 1 the campaign received almost 6 million views
(that’s more than Obama’s victory speech)
* On day 2 old spice had 8 of the 11 most popular videos online
* On day 3 the campaign had reached over 20 million views
* After the first week old spice had over 40 million views
* The old spice twitter following increased 2700% (probably off a lowish base)
* Facebook fan interaction was up 800%
* Oldspice.com website traffic was up 300%
* The old spice YouTube channel became the all time most viewed channel (amazing)
* Thecampain has generated 1.4 billion impressions since launching the ads 6 months ago
* The campaign increased sales by 27% over 6 months since launching (year on year)
* In the last 3 months sales were up 55%
* And in the last month sales were up 107% from the social responses campaign work
* Old spice is now the #1 body wash brand for men.
I just love the way this video was laid out. It’s very true nowadays that sometimes we get way over our heads just to come up with that one integrated viral campaign. Ha ha ha.
